Posts by

Jeff Hooper

Executive shaking hands with client after signing contract

Company Operational and Business Changes Driven by Pandemic

As the pandemic slowly winds down, a significant amount has been written about the its impact on B2C and B2B customer buying habits and patterns. Increased social restrictions, unemployment, remote work, and limited access to products and services are among the economic and societal shifts that have had a drastic impact on customer aspirations and purchase behavior. What hasn't been covered as much is the impact the COVID-19 has had on operational and business practices of the companies that serve these customers.

Jeff Hooper, July 20, 2021
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Man working on the computer at home

The Back to Work Dilemma: Should We Stay or Should We Go?

There’s nothing like a global pandemic to accelerate change in the workplace. COVID-19 forced companies and other organizations to quickly put infrastructure in place for working from anywhere (WFA). While many of these organizations have been pleasantly surprised that technology has made WFA easier than they thought, there remains little consensus around what should happen next with returning employees to the workplace. 

Jeff Hooper, February 2, 2021
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The Shortening of CEO Tenure

James Brett, J. Crew Group, Inc.; Michael Mauler, Gamestop; Tom Hayes, Tyson Foods; and, John Flannery, GE, all have something in common. They abruptly ended their tenure as CEOs of major public companies in less than two years. Mauler exited after only three months. Such is the C-suite environment in today’s public companies.

Jeff Hooper, February 27, 2019
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