
Company Operational and Business Changes Driven by Pandemic
As the pandemic slowly winds down, a significant amount has been written about the its impact on B2C and B2B customer buying habits and patterns. Increased social restrictions, unemployment, remote work, and limited access to products and services are among the economic and societal shifts that have had a drastic impact on customer aspirations and purchase behavior. What hasn't been covered as much is the impact the COVID-19 has had on operational and business practices of the companies that serve these customers.