Imagine you’re getting ready to try out a new hobby. You’ve thrown caution to the literal wind and decide to take up hang gliding. You pull out your phone and look up “how to hang glide”.

Gone are the days when news of a crisis would be splashed solely across newspapers and network news. Social media has made the communication field shift and broaden. More people than ever are getting their news from social media – and a crisis can go viral with the push of a button. This virality may make social media seem like the enemy for companies and their leaders, but CEOs can leverage social media as a powerful resource in their crisis management tool kit.