Someway, somehow the Human SARS coronavirus (aka Covid-19) will eventually take its place on the ash heap of history. Maybe it will be through modified behaviors, a scientific miracle, or some astonishing intervention by Nature, but we will prevail – and we will all have changed as a result. As we mend grieving lives, as society returns to more normal rhythms, and as we get back to work to restore a devastated global economy, how leaders lead and how they communicate will need to change as well.
Ron Fuchs, APR
One of the most powerful ways to connect is through listening. It’s a lesson I learned from my parents who ran a bakery where the customer was king. “Listen to what they like by what they actually buy,” Mom used to say as customers admired the delicate pastries but went for the chocolate chip cookies. Smart businesswoman, my Mom.
While connecting digitally to employee audiences is an essential component of how to communicate with today’s workforce, there’s an “old-school” management concept that should also be considered as part of an integrated, multi-channel approach with an objective to engage and activate employees.