Woman working on a phone and computer

Grow Your B2B Email Lists With Social Media

From your experience as a consumer, it’s pretty clear to see that the worlds of marketing and sales have evolved tremendously from traditional methods. Social media is one of the biggest catalysts for this, driving urgency and engagement for products and services across the board. What might not be so immediately clear, though, is just how important social media has become for B2B businesses. 

Carson Jinks, March 17, 2021
Read More
A business meeting lead by women

Read the Room: Understanding Your Audience

As a leader, you know that communication is key… but what good is communication if it’s not resonating with your audience? We’re all familiar with the age-old antidote “read the room”, particularly in times of miscommunication and tension. Whether you’re asking for a simple favor from a friend or promoting your products and services to a potential customer, understanding who you are speaking with is crucial in creating a mutual understanding and ultimately reaching whatever your end goal may be. In just about every facet of life, recognizing what motivates your audience is a sure way to pique their interest and desire to cooperate with you.

Carly Henderson, March 11, 2021
Read More
Social change sign saying One World

How To Start an ESG Program

I recently spoke to the Association of Corporate Counsels on the topic of how to develop and advance an environmental, social and governance (ESG) program. ESG is one of the hottest topics for lawyers and C-suite leaders right now, with investors and employees pushing organizations to become better corporate citizens in the broadest possible sense. 

Read More
Man working on the computer at home

The Back to Work Dilemma: Should We Stay or Should We Go?

There’s nothing like a global pandemic to accelerate change in the workplace. COVID-19 forced companies and other organizations to quickly put infrastructure in place for working from anywhere (WFA). While many of these organizations have been pleasantly surprised that technology has made WFA easier than they thought, there remains little consensus around what should happen next with returning employees to the workplace. 

Jeff Hooper, February 2, 2021
Read More
Virtual meeting while drinking coffee

Engaging Employees in Your New Business Strategy

How we interact with others has changed dramatically since the onset of Covid-19. Holiday gatherings are occurring on Zoom, weddings and graduations are limited to immediate family only, and texting has replaced dinners out with our best friends. On the work front, for most employees, there are no in-person team meetings, town halls or catch ups in the hallways. Days are now filled with virtual sessions facilitated by Zoom, Microsoft Teams and WebEx and collaboration tools like Slack, InVision, GitHub and others. Instead of being stuck in conference rooms, we’re glued to the computer.

Janet Brewer, January 29, 2021
Read More

It’s Time For New Year Revolutions

At this time of year, we’re bombarded with news of friends who have decided they’ll be running a 5K by February or are going to start a weekly podcast about crafting. Resolutions generally come to a sorry end shortly after the metaphorical ink has dried. For businesses though, it’s time to think of revolutions not resolutions as you enter a critical year for the organization. Here’s a few things to consider ahead of the return to work:

Read More