The 2021 CEO surveys, business guru interviews, and forecasts on post-COVID business strategy contain some consistent themes for what businesses will be focusing on to drive growth – or simply to survive – post-pandemic:

While many companies are hiring social media coordinators to manage the day-to-day duties of maintaining a social presence, CEOs are starting to take a significant personal interest in their company’s social media endeavors. 

A few months ago, I used this forum to discuss the continuing decline of public company CEO’s tenure. At that time, the average tenure was less than five years.

When is the last time you recognized an individual or team in your organization for achieving results, satisfying a customer or living company values? Or the last time you told someone in the organization how much you appreciated them being on the team? I mean you, their leader, personally delivered the message – separate from the company recognition and rewards program. 

We all know that most everything has become digital, from family dinners to client meetings. With it becoming increasingly clear that we may not be face-to-face with potential clients or consumers anytime soon, it is time to optimize your digital presence on LinkedIn using videos. Compared to LinkedIn posts with just text or photos, videos on LinkedIn see five times the engagement. 

From your experience as a consumer, it’s pretty clear to see that the worlds of marketing and sales have evolved tremendously from traditional methods. Social media is one of the biggest catalysts for this, driving urgency and engagement for products and services across the board. What might not be so immediately clear, though, is just how important social media has become for B2B businesses. 

The Boldsquare Group has established itself as one of the fastest growing strategy and communications groups in the Southeast. The group’s two business units, Boldsquare and Bandera, work with a rapidly expanding array of leading brands, public companies and innovative organizations.

As a leader, you know that communication is key… but what good is communication if it’s not resonating with your audience? We’re all familiar with the age-old antidote “read the room”, particularly in times of miscommunication and tension. Whether you’re asking for a simple favor from a friend or promoting your products and services to a potential customer, understanding who you are speaking with is crucial in creating a mutual understanding and ultimately reaching whatever your end goal may be. In just about every facet of life, recognizing what motivates your audience is a sure way to pique their interest and desire to cooperate with you.

Not that long ago, the word “disruption” wasn’t exactly popular. Its use was typically linked to a negative or bothersome situation.

I recently spoke to the Association of Corporate Counsels on the topic of how to develop and advance an environmental, social and governance (ESG) program. ESG is one of the hottest topics for lawyers and C-suite leaders right now, with investors and employees pushing organizations to become better corporate citizens in the broadest possible sense.