The Beatles have always had a special place in my heart throughout my career, and having spent many years at EMI, I was privileged enough to play a part in the band’s launch on digital platforms.
The 2021 CEO surveys, business guru interviews, and forecasts on post-COVID business strategy contain some consistent themes for what businesses will be focusing on to drive growth – or simply to survive – post-pandemic:
While many companies are hiring social media coordinators to manage the day-to-day duties of maintaining a social presence, CEOs are starting to take a significant personal interest in their company’s social media endeavors.
A few months ago, I used this forum to discuss the continuing decline of public company CEO’s tenure. At that time, the average tenure was less than five years.
When is the last time you recognized an individual or team in your organization for achieving results, satisfying a customer or living company values? Or the last time you told someone in the organization how much you appreciated them being on the team? I mean you, their leader, personally delivered the message – separate from the company recognition and rewards program.
As a leader, you know that communication is key… but what good is communication if it’s not resonating with your audience? We’re all familiar with the age-old antidote “read the room”, particularly in times of miscommunication and tension. Whether you’re asking for a simple favor from a friend or promoting your products and services to a potential customer, understanding who you are speaking with is crucial in creating a mutual understanding and ultimately reaching whatever your end goal may be. In just about every facet of life, recognizing what motivates your audience is a sure way to pique their interest and desire to cooperate with you.
How we interact with others has changed dramatically since the onset of Covid-19. Holiday gatherings are occurring on Zoom, weddings and graduations are limited to immediate family only, and texting has replaced dinners out with our best friends. On the work front, for most employees, there are no in-person team meetings, town halls or catch ups in the hallways. Days are now filled with virtual sessions facilitated by Zoom, Microsoft Teams and WebEx and collaboration tools like Slack, InVision, GitHub and others. Instead of being stuck in conference rooms, we’re glued to the computer.