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A business meeting lead by women

Read the Room: Understanding Your Audience

As a leader, you know that communication is key… but what good is communication if it’s not resonating with your audience? We’re all familiar with the age-old antidote “read the room”, particularly in times of miscommunication and tension. Whether you’re asking for a simple favor from a friend or promoting your products and services to a potential customer, understanding who you are speaking with is crucial in creating a mutual understanding and ultimately reaching whatever your end goal may be. In just about every facet of life, recognizing what motivates your audience is a sure way to pique their interest and desire to cooperate with you.

Carly Henderson, March 11, 2021
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