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Social Media

Social media networks and digital application spaces

Get Ahead: Conquer Crisis with Social Media

Gone are the days when news of a crisis would be splashed solely across newspapers and network news. Social media has made the communication field shift and broaden. More people than ever are getting their news from social media – and a crisis can go viral with the push of a button. This virality may make social media seem like the enemy for companies and their leaders, but CEOs can leverage social media as a powerful resource in their crisis management tool kit. 

Katie Samples, July 13, 2021
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Video shoot for LinkedIn

How Video Can Optimize Your B2B LinkedIn Presence

We all know that most everything has become digital, from family dinners to client meetings. With it becoming increasingly clear that we may not be face-to-face with potential clients or consumers anytime soon, it is time to optimize your digital presence on LinkedIn using videos. Compared to LinkedIn posts with just text or photos, videos on LinkedIn see five times the engagement. 

Emme Younce, March 18, 2021
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Woman working on a phone and computer

Grow Your B2B Email Lists With Social Media

From your experience as a consumer, it’s pretty clear to see that the worlds of marketing and sales have evolved tremendously from traditional methods. Social media is one of the biggest catalysts for this, driving urgency and engagement for products and services across the board. What might not be so immediately clear, though, is just how important social media has become for B2B businesses. 

Carson Jinks, March 17, 2021
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