The majority of CEOs perceive social media as a distracting, risky business. In fact, Forbes notes that 61% of Fortune 500 CEOs have no presence on social media at all. 

Gone are the days when news of a crisis would be splashed solely across newspapers and network news. Social media has made the communication field shift and broaden. More people than ever are getting their news from social media – and a crisis can go viral with the push of a button. This virality may make social media seem like the enemy for companies and their leaders, but CEOs can leverage social media as a powerful resource in their crisis management tool kit. 

While many companies are hiring social media coordinators to manage the day-to-day duties of maintaining a social presence, CEOs are starting to take a significant personal interest in their company’s social media endeavors. 

We all know that most everything has become digital, from family dinners to client meetings. With it becoming increasingly clear that we may not be face-to-face with potential clients or consumers anytime soon, it is time to optimize your digital presence on LinkedIn using videos. Compared to LinkedIn posts with just text or photos, videos on LinkedIn see five times the engagement. 

From your experience as a consumer, it’s pretty clear to see that the worlds of marketing and sales have evolved tremendously from traditional methods. Social media is one of the biggest catalysts for this, driving urgency and engagement for products and services across the board. What might not be so immediately clear, though, is just how important social media has become for B2B businesses.