Boldsquare, one of the Southeast’s leading strategy and communications practices, is expanding its business into Atlanta, and has appointed Eve Nimkar as Head of Marketing and Atlanta office lead.
Many people envision themselves changing the world and making it a better place. Through leadership, contributions, volunteerism, taking new approaches, and sheer determination to make things better. I’m one of those people too. When I try to make the world a better place, my influence may not span the entire globe, but I improve life for those around me and address their needs.
Imagine you’re getting ready to try out a new hobby. You’ve thrown caution to the literal wind and decide to take up hang gliding. You pull out your phone and look up “how to hang glide”.
The majority of CEOs perceive social media as a distracting, risky business. In fact, Forbes notes that 61% of Fortune 500 CEOs have no presence on social media at all.
As a CEO, time is money, and infrastructure is your best friend. With the onset of all things digital, simplifying processes and optimizing time is more critical than ever. To stay competitive in the hyper-evolving digital market, the c-suite needs to forgo band-aid solutions and invest in digital infrastructure that lets their design and development teams work smarter, not harder. That’s where design systems come in.
As the pandemic slowly winds down, a significant amount has been written about the its impact on B2C and B2B customer buying habits and patterns. Increased social restrictions, unemployment, remote work, and limited access to products and services are among the economic and societal shifts that have had a drastic impact on customer aspirations and purchase behavior. What hasn't been covered as much is the impact the COVID-19 has had on operational and business practices of the companies that serve these customers.
There is a reliable movie trope that suggests the best way to get ahead in business is to be a complete jerk. Whether it’s Gordon Gecko (Wall Street), Lex Luthor (Superman) or Miranda Priestly (The Devil Wears Prada), we’re consistently told that the people at the top of organizations got there by climbing over the bodies of their rivals and treating their people like dirt.
Gone are the days when news of a crisis would be splashed solely across newspapers and network news. Social media has made the communication field shift and broaden. More people than ever are getting their news from social media – and a crisis can go viral with the push of a button. This virality may make social media seem like the enemy for companies and their leaders, but CEOs can leverage social media as a powerful resource in their crisis management tool kit.
The 2021 CEO surveys, business guru interviews, and forecasts on post-COVID business strategy contain some consistent themes for what businesses will be focusing on to drive growth – or simply to survive – post-pandemic:
While many companies are hiring social media coordinators to manage the day-to-day duties of maintaining a social presence, CEOs are starting to take a significant personal interest in their company’s social media endeavors.