Woman conducting scientific research for biotechnology

The Deep Tech Dilemma: How to Make it to Market

Many people envision themselves changing the world and making it a better place. Through leadership, contributions, volunteerism, taking new approaches, and sheer determination to make things better. I’m one of those people too. When I try to make the world a better place, my influence may not span the entire globe, but I improve life for those around me and address their needs. 

Janet Brewer, August 17, 2021
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businessman working with digital platforms

Work Smarter, Not Harder: Why CEOs Should Invest in Design Systems

As a CEO, time is money, and infrastructure is your best friend. With the onset of all things digital, simplifying processes and optimizing time is more critical than ever. To stay competitive in the hyper-evolving digital market, the c-suite needs to forgo band-aid solutions and invest in digital infrastructure that lets their design and development teams work smarter, not harder. That’s where design systems come in.

Jonathan Sexton, July 22, 2021
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Executive shaking hands with client after signing contract

Company Operational and Business Changes Driven by Pandemic

As the pandemic slowly winds down, a significant amount has been written about the its impact on B2C and B2B customer buying habits and patterns. Increased social restrictions, unemployment, remote work, and limited access to products and services are among the economic and societal shifts that have had a drastic impact on customer aspirations and purchase behavior. What hasn't been covered as much is the impact the COVID-19 has had on operational and business practices of the companies that serve these customers.

Jeff Hooper, July 20, 2021
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Young emerging leader using smartphone

The Power of Vulnerability

There is a reliable movie trope that suggests the best way to get ahead in business is to be a complete jerk. Whether it’s Gordon Gecko (Wall Street), Lex Luthor (Superman) or Miranda Priestly (The Devil Wears Prada), we’re consistently told that the people at the top of organizations got there by climbing over the bodies of their rivals and treating their people like dirt.

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Social media networks and digital application spaces

Get Ahead: Conquer Crisis with Social Media

Gone are the days when news of a crisis would be splashed solely across newspapers and network news. Social media has made the communication field shift and broaden. More people than ever are getting their news from social media – and a crisis can go viral with the push of a button. This virality may make social media seem like the enemy for companies and their leaders, but CEOs can leverage social media as a powerful resource in their crisis management tool kit. 

Katie Samples, July 13, 2021
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